Welcome to
MILE HIGH ONLINE
Women-Owned (WBENC) | Veteran-Owned | Family-Owned
Amazon Services
Since 2016, we’ve been at the forefront of Amazon brand growth—launching and scaling private-label brands, optimizing licensed name-brand products, and managing over $12 million in annual ad spend for online clients. Our expertise spans brand strategy, conversion optimization, advertising management, and full-scale execution, helping businesses maximize their presence and profitability on Amazon. Whether you're launching a new product, refining your listings, or scaling a multimillion-dollar operation, we provide tailored solutions to drive sustainable success.
Free Consultation
Information Package
Planning Package
Execution Package
Á La Carte Services
Have specific needs that aren’t covered in our packages? Let’s collaborate to create a custom solution tailored to your brand’s goals. Whether it’s specialized optimization, unique design work, or advanced advertising strategies, we’ll work with you to find the best way to elevate your Amazon business.
INFORMATION
Ideal for brands needing expert insights before making strategic moves.
Includes FREE Consultation, plus:
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In-depth listing audit (SEO, keywords, images, and copy)
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Competitor analysis & category insights
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Pricing and product positioning recommendations
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Basic advertising strategy recommendations
PLANNING
A detailed roadmap tailored to your brand’s Amazon success.
Includes everything in the Information Package, plus:
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Customized strategy for product optimization & conversion growth
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A/B testing recommendations for listing improvements
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Ad campaign structure & budget planning (PPC & DSP)
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Inventory forecasting & FBA replenishment strategy
EXECUTION
A full-service approach where we execute the strategy for you.
Includes everything in the Information Package, plus:
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Full Amazon account management & optimization
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Graphic design for A+ Content, storefronts, and advertising creatives
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Hands-on PPC & DSP campaign management
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Ongoing performance tracking, reporting, and adjustments
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Advanced competitor analysis and new product research
Business History
In 2015, Lori Rayl launched a small overstock business, purchasing truckloads of products and selling them through a single retail store. Within a year, her children, Parker Rayl and Abby Miller, joined as partners, forming Mile High Overstock LLC.
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By 2016, online sales through eBay and Amazon took off, leading to the ‘Mile High Online’ DBA. This shift allowed the business to expand into managing online sales for local manufacturers and brands.
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In 2020, the team gained more brand clients and saw success with their first private label, MHO Containers, which sold empty hand sanitizer bottles. That same year, the pandemic-driven demand helped them sell a year’s supply in just one month.
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In 2021, the company purchased a 30,000 sq. ft. manufacturing facility, operating on one side while leasing the other to long-term tenants. The following year, they acquired the private label brand Slice of the Moon mica powders and launched UpTop Treats, initially a repackaged candy brand that evolved into a small-scale manufacturing and co-packing operation.
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In 2025, after years of growth and diversification, the company made the strategic decision to downsize and refocus. Selling the building and shifting away from manufacturing, they are returning to their core strength—Amazon. With a decade of experience, they are now fully embracing their identity as an Amazon specialist company, focusing on exclusive product portfolios and refining their expertise in e-commerce. Looking ahead, the team is committed to honing this craft and continuing to thrive in the ever-evolving online marketplace.
Meet the Owners
Lori Rayl
Abby Miller
Parker Rayl
Lori earned a Bachelor of Science degree in Business from McPherson Community College, as well as a Master’s in Business Education from Emporia State University. Her career path included 17 years in education, as well as time in human resources and financial planning. Lori has been involved in numerous small business endeavors in the past. She draws on her wealth of knowledge and past experiences to help navigate and support Mile High Online.
Abby graduated from the United States Military Academy at West Point as a Logistics officer in the United States Army in 2008. She served eight years of active duty, during which time, she served a tour in Afghanistan, attained Senior Jumpmaster status, and commanded a Forward Support Company in a Cavalry Squadron at Ft. Bragg, North Carolina. In 2022, Abby finalized her MBA from UCCS in Colorado Springs.
Parker graduated from Kansas State University with a Bachelor of Science degree in Microbiology, before entering the University of Kansas School of Medicine. After studying medicine for three years, Parker decided to pursue his natural interest in business. He is currently engaged in marketing and advertising education to further his understanding of this new and ever-evolving segment of ecommerce.
Proudly Women-Owned, Veteran-Owned, and Family-Operated
At Mile High Overstock LLC (dba Mile High Online), we are a diverse and dynamic holding company dedicated to excellence and innovation. We are committed to high integrity, built on strong family values. Keep reading to learn more about our business history and on-going projects.
